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Schaaf is a well spoken man who's enthusiasm for his baby is obvious.

Imgur employees hard at work, or just looking at cat GIFs What kinda sucks about ad networks by the time you actually see the ad, you have no idea where it came from.' Imgur does use ad networks, but Schaaf doesn't like this, telling me: 'We work with about two dozen, and so most of the ads you see are just from some random ad network, we don’t really have any control over it. The 'native' ad is 'essentially another image in the gallery,' and both users (who get the opportunity to up/down vote the ad) and advertisers love it. Sites like Photobucket and yFrog display multiple adverts per page, but Schaaf never liked that idea, instead moving to 'native' picture-based advertising, which is sold via an in-house sales team. Not every image on Imgur earns the site money, with only one advert displayed per page. makes sense from a business standpoint because now people are looking at a page that can have ads and they see a logo and now there is brand recognition, but we sort of think about it as 'that’s out marketing budget.'' 'We allow people to share the direct link and when you load that all you see is the image. 'The site itself sort of went viral along with the viral images,' Schaaf told me. Schaaf often posts announcements directly to Reddit, as well as other Imgur-related items. Schaaf said that Imgur has never 'done any formal marketing' relying instead on the referrals from current users to friends. In 2009, Schaaf purchased and set up a fairly rudimentary image sharing site which he branded: 'The simple image sharer.' Schaaf posted his creation to Reddit and it just 'blew up,' with over 1,600 up votes. So he set out to make 'something for the Internet that people would use.'

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During 2009, he was spending a lot of time on Reddit and had noticed the lack of good, free image sharing service that could be used by anyone and would support any amount of bandwidth without removing the image. Schaaf sat down with Neowin to talk about Imgur, which is pronounced 'imager.' Imgur started out as a side project that Schaaf was working on in his own time.

Luckily for the Internet, Alan Schaaf, founder and CEO of Imgur, spotted a gap in the market and pounced.

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Flickr was around, but was more for professional photography than actual image sharing. Photo sharing services existed, but would not allow ' hot linking' and would plaster ads all over a page with a small JPEG in the centre. While sites such as Reddit and Digg were big and established, there was no viable photo sharing service around. The Imgur logo on the wall of their office in San Francisco